If you’re curious about which email automations can truly make a difference to your business, let’s explore some essential sequences that can help you engage customers, nurture leads and how Get Better, a Klaviyo Marketing Agency can help you deliver and maximise your automated flows to drive revenue.
Email automation is the unsung hero of modern marketing, quietly transforming how businesses connect with their audiences. In fact, according to a recent survey conducted by HubSpot, automated emails generate 320% more revenue than non-automated emails, showcasing the significant impact of well-implemented automation strategies.
Welcome Series Automation
The Welcome series automation is like rolling out the red carpet for your new subscribers! This is your moment to shine and make a fabulous first impression. When someone joins your list, it’s not just another email; it’s an exciting opportunity to introduce your brand and set the tone for a meaningful relationship. Think of it as the first chapter in your story; a well-crafted welcome series can significantly boost engagement rates and lay the foundation for lasting brand loyalty.
Now, what does a killer welcome series look like? You’ve got options:
Option 1: Single Welcome Email
Keep it simple but impactful. A straightforward welcome email introduces your brand and offers a little something special—like a discount code or a free trial. This warm gesture makes new subscribers feel valued right off the bat.
Option 2: Multi-Step Series
Take your welcome to the next level with a series of 3-5 emails. Gradually unfold your brand’s story, highlight your must-have products or services, and invite subscribers to engage with you on social media. This strategy keeps the excitement alive and deepens the connection between your brand and your subscribers.
Option 3: Interactive Welcome
Let’s add a dash of fun! Why not include a poll or quiz in your welcome series with some of our partner integrations? This interactive element helps segment new subscribers based on their interests or preferences. Not only does it engage them, but it also paves the way for personalised communications in the future, ensuring your emails hit home every time.

Abandoned Cart Reminders
Abandoned carts are a common occurrence in the world of e-commerce, often representing a lost opportunity for sales. When a customer adds items to their cart but leaves the site without completing the purchase, it can be frustrating for businesses. However, abandoned cart automation provides a strategic solution to re-engage these potential buyers.
This automation works by sending a series of carefully timed emails to remind customers of the items they left behind. The first email should ideally be sent within a few hours of the abandonment, serving as a friendly reminder that their chosen products are still available. This gentle nudge can prompt them to return to their cart and complete the purchase.
If the initial reminder doesn’t result in a conversion, a follow-up email can further highlight the benefits of the products in their cart. By articulating the value of these items, businesses can create a compelling case for why customers should finalise their purchase.
To enhance the chances of conversion, a third email can introduce an incentive, such as a discount code or free shipping. This added value can be the deciding factor that encourages customers to make that final commitment.
Finally, a last-chance email can instil a sense of urgency, indicating that their items are almost gone or that the offer is about to expire. This tactic effectively encourages action by making customers feel they need to act swiftly.
By implementing abandoned cart automation, businesses can recover lost sales and enhance customer relationships. This approach not only improves conversion rates but also demonstrates a commitment to customer satisfaction, ultimately fostering brand loyalty.
Post-Purchase Follow-up
Post-purchase follow-up automation is an essential element in nurturing customer relationships and driving repeat sales. Once a customer has made a purchase, it’s crucial to maintain the connection and ensure they feel valued. This automation allows businesses to engage customers after their transaction, reinforcing a positive brand experience.
The first follow-up email should ideally arrive within a few days of purchase, thanking the customer for their order and confirming the details of their purchase. This simple gesture not only expresses gratitude but also serves as a reassurance that they made the right choice. Including shipping information and estimated delivery dates can further enhance the customer experience by setting clear expectations.
To keep the momentum going, the second email can focus on encouraging customer engagement with the brand. This could involve requesting feedback on the purchased product, inviting customers to leave a review, or asking them to share their experience on social media. Such interactions not only provide valuable insights for the business but also foster a sense of community around the brand.
Additionally, businesses can use the post-purchase follow-up as an opportunity to promote related products. By analysing the customer's purchase history, brands can recommend complementary items or suggest products that customers buy on-trend. This targeted approach can significantly increase cross-selling opportunities and drive additional revenue.
Finally, a well-timed reminder email can serve as a nudge for customers who may benefit from reordering consumables or replenishing items they’ve purchased. This strategic follow-up demonstrates attentiveness to customer needs, reinforcing their loyalty and making them more likely to return for future purchases.
By implementing post-purchase follow-up automation, businesses can effectively strengthen customer relationships, enhance brand loyalty, and ultimately drive repeat purchases. This thoughtful engagement helps ensure that customers feel appreciated and encourages them to continue their journey with the brand.

In conclusion, the power of automated email flows cannot be underestimated when it comes to nurturing customer relationships and driving revenue. From welcome series to post-purchase follow-ups, these automations play a vital role in engaging customers at every stage of their journey.
Remember, there are many more automated flows that can benefit your business. Whether you’re looking to enhance your existing setup or explore new opportunities, we’re here to help. Keep an eye out for part two, where we'll dive deeper into additional automation strategies. In the meantime, consider scheduling an audit with us today to discover how you can optimise your email marketing efforts, leverage customer insights, and ultimately drive more revenue for your business. Your journey towards effective email automation starts now!