The Get Better Design Teams' Favourite Email Campaigns from the last month

Author: Hannah Giffen (Designer at Get Better)

July has been a month of bold colours, playful vibes, and creative storytelling in our inboxes with lots of summer sales and Wimbledon content. From sun-soaked visuals to subtle personal touches, the campaigns landing in July have reminded us why email can be such a joyful, creative space. Our designers have picked five standouts that caught their attention and inspired them this month. Here’s what they loved…

MìLà

Subject: Looking for something lighter? 🍽️

Preview: Summertime meals that don’t weigh you down

MìLà emails are consistently great, and this one is no different - a summer-perfect campaign celebrating lighter meals for hot days. The theme: “summer cooking should be simple”, comes through in every element, from the contemporary, eye-catching layout to the cool checkerboard details that guide the eye.

High-quality imagery showcases restaurant-worthy comfort food that feels fresh and satisfying without being heavy, perfectly matching the promise of easy, heat-friendly cooking. The balance of style and substance makes the email as enjoyable to look at as it is to read, reaffirming MiLa’s place as a go-to for thoughtful, well-designed email marketing.

Beavertown Brewery

Subject: Psst, Drop What You’re Doing! ☄️🫐🍺

Preview: And find a Cosmic Drop near you!

Beavertown Brewery delivers a masterclass in brand consistency with this bold, visually rich email. Set against a deep purple background, every element - from the illustrations and graphics to the playful borders and dripping section dividers - feels unmistakably “Beavertown.” The result is an email that’s instantly recognisable, even at a glance.

The design is unapologetically busy in the best way, with layers of detail that encourage a closer look. Each section is carefully crafted to keep the energy high and the vibe fun, perfectly matching the personality of the beers themselves. It’s a reminder that when your visual identity is this strong, you can turn an email into an extension of your brand world, an immersive experience rather than just a message.

Rooted

Subject: Peace Lily comes with a twist (and it's back)💚🤍

Preview: Re-introducing the Variegated Peace Lily!

Rooted keeps things fresh and punchy with a neon-and-leafy-green colour palette that instantly catches the eye. The email is short and sweet - delivering key information and a clear sales push without overcomplicating the message. Fun checkerboard details add just the right amount of visual flair, giving the design personality while keeping the overall layout clean.

By pairing bright, energising colours with a minimal structure, Rooted strikes the perfect balance between style and substance. It’s a quick, feel-good read that leaves you inspired to bring more greenery into your space - proof that an email doesn’t need to be huge to make an impact.

Sculpd

Subject: Summer savings end Sunday ☀️

Preview: Final days to get up to 30% off the lowest prices we've ever offered.

This vibrant email from Sculpd captures the carefree energy of summer with its coral orange colour palette. Playful wavy lines divide each section, creating a natural flow that keeps you scrolling from start to finish. The combination of real-life imagery of people happily immersed in their craft projects, and beautifully styled product shots gives the email both warmth and aspirational appeal.

The cut-out style typography adds a handmade, tactile feel that perfectly complements the brand’s creative ethos. While the focus is on a sale, the design leans into inspiration and lifestyle, making it feel more like an invitation to spend long summer afternoons creating rather than a promotion.

Peter Alexander

Subject: Find your Happily Ever After with new Disney Princess PJs

Preview: You don't have to kiss a bunch of frogs to find your Prince...

This fairy tale email from Peter Alexander brings the magic of summer bedtime to your inbox with a playful princess theme. Soft pastels, whimsical patterns, and dreamy photography make this email feel like stepping into a storybook. Each section showcases the PJs with a light, airy aesthetic and graphics that highlight the fun and comfort of the collection.

The email balances storytelling and product imagery beautifully, weaving a narrative of “happily ever after” while clearly showing the variety of styles and prints. It’s joyful, charming, and visually cohesive, capturing the imagination while keeping the shopping experience effortless.