The Get Better Design Teams' Favourite Email Campaigns from June
Author: Zoe Fletcher (Designer at Get Better)
Another month has flown by, and summer is officially in full swing. The email world is soaking up the sunshine, too, with bright, cheerful vibes all around. Our design team has been loving it, and a few standout emails caught our eye this month. Check them out below...
Casely
Subject: Your passport to summer ✈️
Preview: Shop summer essentials + 25% off sitewide happening now!
This email from Casely brings all the summer holiday vibes straight to your inbox. With its soft pastel, mermaid-inspired colour palette and playful passport theme, it instantly sets the tone for holiday mode. The design creates an experience, more personal, like a friend sharing their travel journal, rather than a typical sales email.
Casely manages to make you feel like your summer adventure is right around the corner, and their accessories are just what you need to complete the journey.
BANGS Shoes
Subject: Dreamy Floral Strolls 🌸
Preview: New Shoes Arriving Tomorrow!
BANGS Shoes' Dreamy Floral Strolls email captures a soft, cutesy summer feel with a touch of vintage charm. The collage-style layout and thoughtfully curated imagery instantly draw you in, making you want to scroll further. It brings to mind slow weekend walks and picture-perfect, Instagram-worthy moments, complete with the perfect pair of floral shoes.
As you move down, you're met with their floral collection, presented like a mood-board, offering inspiration rather than a sales pitch. It’s a gentle, image-led reminder that summer is in full bloom, and it’s looking dreamier than ever.
Bite
Subject: Heatwave-ready ✔︎
Preview: Open for an icy refresher.
We love the simplicity of this email from Bite. It starts with a single question and pairs with bold imagery and clear type that makes you feel the warmth of the summer and the refreshment that their product offers. Halfway through, they have used a straightforward list of bullet points that highlight the benefits of their Mouthwash Bits, making the usps of this product obvious to the reader.
True to Bite’s style, the design sticks to a clean, straight-line aesthetic that feels fresh, bright, and perfectly summery. It's a great example of how less really can be more.
NUDIENT
Subject: A Guide to Kyoto & Osaka
Preview: Time well spent
Among all the bright colours and sunny styles filling our inboxes this time of year, this email from NUDIENT really stands out. Its minimalist design and vintage Polaroid-style images, from their co-founder’s recent trip, make it feel like a message from an old friend, calm, comfortable, and nostalgic.
The thoughtful copy draws you in, making you want to keep reading (and maybe even start planning your own getaway). It wraps up with a gentle nod to their luggage line, paired with a simple lifestyle image - no hard sell, just subtle inspiration. A beautiful example of storytelling done right.
Get Back Necklaces
Subject: Beyond the Break: National Ocean Month 🌊
Preview: Find your ocean girl archetype + a new favorite song (or two)!
Finally, this email from Get Back Necklaces grabs your attention right away with a bold header image, featuring standout typography and a playful wave design. The beachy, laid-back vibe carries through the entire email, thanks to the blue blocks, sand colour background and vibrant, sun-soaked imagery. The casual, fun copy keeps the tone light and on-theme, while the lifestyle photos give it a friendly, approachable feel - more like a summer hangout than a sales pitch.
