https://getbetter.co.uk/blogs/blogs/why-is-email-marketing-so-effective 2026-08-05T06:23:15-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/1_5377a946-ea41-481c-a804-b8cca7c92af7.png?v=1785925395 Why is email marketing so effective? Email Marketing... Why is it so effective? The title sits on a purple diagonal background, with grey fill and a blue circle logo on the right hand side with the mail symbol in it. https://getbetter.co.uk/blogs/case-studies/pott-candles 2025-04-01T06:23:29-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/POTT_CANDLES_0b2fa41b-7c6d-453a-a9f5-f99d9ff6afda.webp?v=1743503009 Pott Candles Case Study Pott Candles logo https://getbetter.co.uk/blogs/case-studies/packd 2026-04-29T05:18:34-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/PACK_D_logo_3c050640-a8cb-4004-8357-501717e393ec.png?v=1777454314 PACK'D Case Study PACK'D Logo https://getbetter.co.uk/blogs/case-studies/magic-madhouse 2026-04-29T05:18:10-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/MM_logo_1_f5d1dda4-9a45-4015-b987-614eeaa13026.png?v=1777454290 Magic Madhouse Case Study Magic Madhouse Logo https://getbetter.co.uk/blogs/case-studies/witlof-skincare 2026-04-29T05:37:27-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/witlof_logo_1_4eebdf8f-1b1c-497d-be26-b0359269fa76.png?v=1777455447 Witlof Skincare Case Study Witlof logo, Clean Dutch Skincare https://getbetter.co.uk/blogs/blogs/what-is-email-deliverability 2026-07-31T04:47:53-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/What_is_email_deliverability.jpg?v=1785487673 What is email deliverability? What is email Deliverability? And why is it so important. Pointer clicking onto a mail logo with the Get Better logo in the bottom right hand corner. https://getbetter.co.uk/blogs/blogs/what-is-sms-marketing 2026-07-21T10:52:28-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/1_d1b5357d-1c71-4e68-87e8-96c853e9c243.png?v=1784645548 What is SMS marketing? What is SMS marketing? Learn more about this direct and personal way of marketing. Get Better logo in the corner https://getbetter.co.uk/blogs/blogs/how-to-design-a-strong-email-template 2024-12-20T10:10:27-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/VISUAL_HIERARCHY_2.png?v=1734631851 How to Design a Strong Email Template A visual hierarchy in an upside triangle, starting at ‘Attention Grabber!’ then ‘Anticipation Builder’ and finally ‘CTA’ with the Get Better logo in the bottom right. https://getbetter.co.uk/blogs/partners/klaviyo 2025-04-01T06:21:57-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Untitled_design_23_520x500_8dfe829e-bae4-4e0f-821c-94d580f300ef.png?v=1743502917 Klaviyo Klaviyo logo - Email and SMS marketing platform for data-driven campaigns https://getbetter.co.uk/blogs/partners/yotpo 2026-05-20T11:44:48-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/yotpo_logo_2_520x500_13ea1520-acfc-4f26-adae-7df0cff3048f.png?v=1779291888 Yotpo Yotpo logo - eCommerce marketing tools for reviews, loyalty, and referrals https://getbetter.co.uk/blogs/partners/rebuy 2026-05-20T11:44:19-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/rebuy_logo_2_520x500_035f45dc-7287-4f75-b273-6ca2e019cac6.png?v=1779291859 Rebuy Rebuy logo - Intelligent eCommerce personalisation engine for targeted recommendations https://getbetter.co.uk/blogs/blogs/essential-email-automations-every-business-needs 2026-07-21T14:27:37-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/1_8e6392af-42c3-4dfc-a0e8-a6af2a40b578.png?v=1784658457 Essential Email Automations Every Business Needs Automation graphic on laptop with title of blog "Essential Email Automations Every Business Needs" https://getbetter.co.uk/blogs/blogs/what-is-sms-marketing-1 2024-12-20T10:38:21-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_Copy_of_cta.png?v=1734707137 What is SMS marketing? A person holding a phone with a virtual diagram of texts and notifications. https://getbetter.co.uk/blogs/partners/dataships-io 2025-04-01T06:22:51-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/datatships_logo_520x500_520x500_0caf9b0b-b372-4735-a354-6ee119ec63e4.png?v=1743502971 Dataships.io https://getbetter.co.uk/blogs/partners/judge-me 2026-05-20T11:44:01-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/judge.me_logo_1_59067926-ba85-4abd-9634-37eb86817d73.png?v=1779291841 Judge.me https://getbetter.co.uk/blogs/partners/octane-ai 2025-04-01T06:22:31-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/octane_ai_logo_1_520x500_520x500_c48c1751-9916-4fd9-9bf9-1d836a2ddaa2.png?v=1743502951 Octane AI Octane AI logo - AI-powered Shopify quiz platform for personalised customer experiences https://getbetter.co.uk/blogs/blogs/klaviyo-b2c-crm-update 2025-03-10T09:11:18-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/GB_Klaviyo_CRM_update.png?v=1741612278 Klaviyo launches updates to become the only B2C CRM platform Klaviyo 3 tiered update encompassing Marketing, Service and Analytics to move from an email marketing platform to a CRM. This will utilise the KDP (Klaviyo Data Platform), Klaviyo AI and 350 plus integrations. https://getbetter.co.uk/blogs/blogs/leveraging-psychology-in-email-marketing 2026-08-04T07:25:13-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/1_6d67760c-0079-41aa-bf2f-63bf10e5afa2.jpg?v=1785842713 Leveraging Psychology in CRM Marketing Leveraging Psychology in Email Marketing, with a subheading of Turn these 4 techniques into conversions: Social proof, Urgency and Scarcity, Information gap theory, Just imagine technology. A graphic of the human mind with arrows emulating thinking. https://getbetter.co.uk/blogs/blogs/the-get-better-design-teams-favourite-email-campaigns-from-april 2025-05-02T04:40:03-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Untitled_design_f6d8354c-2aa6-4413-ac67-ea007dd80a78.png?v=1746175203 The Get Better Design Teams' Favourite Email Campaigns from April Email campaigns from Rixo, AirUp!, Who Gives A Crap, Perfect White Tee and East Fork. https://getbetter.co.uk/blogs/blogs/the-get-better-design-teams-favourite-email-campaigns-from-may 2025-06-05T06:20:22-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/8_c2892d4e-464f-48ff-a90e-5f7289d2c372.png?v=1749118822 The Get Better Design Teams' Favourite Email Campaigns from May https://getbetter.co.uk/blogs/blogs/what-the-get-better-design-team-liked-in-june 2025-07-02T05:13:17-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/15_a24e3d25-bca7-4693-b47b-6dca01ff89c2.png?v=1751447597 What the Get Better design team liked in June https://getbetter.co.uk/blogs/case-studies/escentual-unlocking-the-full-potential-of-klaviyo-with-a-strategic-audit 2025-07-02T11:18:47-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/olfactif_logo_1.png?v=1751469527 Escentual: Unlocking the Full Potential of Klaviyo with a Strategic Audit Escentual logo https://getbetter.co.uk/blogs/case-studies/fragrance-hub-case-study 2026-04-29T05:37:57-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/fragrance_hub_logo_2.png?v=1777455477 Fragrance Hub Case Study Fragrance Hub logo https://getbetter.co.uk/blogs/careers/job-role-crm-manager 2025-08-06T10:29:22-04:00 weekly https://getbetter.co.uk/blogs/blogs/what-the-get-better-design-team-liked-in-july 2025-08-21T07:25:46-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/22_10b007c2-0068-440a-b616-b353d43803f2.png?v=1755775546 What the Get Better design team liked last month Bright email designs from MilLa, Sculped, Beavertown Brewery, Rooted, sculped and Peter Alexander https://getbetter.co.uk/blogs/blogs/the-get-better-design-teams-favourite-email-campaigns-from-august 2025-09-09T06:20:37-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/29_6b8f06fa-ae38-47fa-9a31-4b5de5dea44e.png?v=1757413237 The Get Better Design Teams' Favourite Email Campaigns from August The Get Better design team favourites of August Fahlo, TWOTHIRDS, Mobu, Lucy & Yak https://getbetter.co.uk/blogs/blogs/yotpo-email-and-sms-what-went-wrong-and-whats-next 2026-08-07T05:59:18-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Yotpo_Email_and_SMS_-_What_went_wrong_and_what_s_next.png?v=1786096758 Yotpo Email and SMS - What went wrong and what's next? Get Better x Yotpo, both brands logos https://getbetter.co.uk/blogs/blogs/what-the-get-better-design-team-liked-in-september 2025-10-01T09:51:29-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/36.png?v=1759326689 What the Get Better design team liked in September https://getbetter.co.uk/blogs/case-studies/sailing-chandlery-case-study 2026-04-29T05:39:23-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_fragrance_hub_logo.png?v=1777455563 Sailing Chandlery Case Study Sailing Chandlery Logo https://getbetter.co.uk/blogs/blogs/the-get-better-design-teams-favourite-email-campaigns-from-october 2025-11-07T05:06:42-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/43_ad903cbe-a598-40f8-969a-34d622bd9a63.png?v=1762510002 The Get Better Design Teams' Favourite Email Campaigns from October The Get Better Design Team Favourites with Gisou, DIFF Eyewear, Rixo, PurelyB and Fern & Petal https://getbetter.co.uk/blogs/blogs/email-accessibility-improving-email-accessibility-in-email-marketing 2025-12-18T07:30:36-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/1_915fcacc-a1a6-4ee6-9a61-11965cd52a40.png?v=1766061036 Email Accessibility - Improving email accessibility for all your audience, inbox providers and even your AI audience… Image showing the difference between Good Contrast and Bad Contrast with different font colours and against different circle backgrounds https://getbetter.co.uk/blogs/blogs/a-b-testing-in-email-marketing 2025-12-23T10:05:54-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Gb_Stuff_4_7bb7d57d-af2a-449c-aa08-153601f821e7.jpg?v=1766502354 How often should I be A/B testing my emails? What is A/B testing? A: Version, Control. B: Version, Challenger https://getbetter.co.uk/blogs/case-studies/perfectted-case-study 2026-04-29T05:16:31-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_fragrance_hub_logo_1.png?v=1777454191 PerfectTed Case Study PerfectTed logo https://getbetter.co.uk/blogs/blogs/what-the-get-better-design-team-liked-in-january 2026-02-09T05:53:53-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/50_2823ea9e-d1c9-47fe-b39b-5072807bb7d0.png?v=1770634433 What the Get Better design team liked in January What the design team liked in January graphic https://getbetter.co.uk/blogs/case-studies/moma-providing-sustenance-to-moma-s-klaviyo-crm-setup-ready-for-scaling-their-dtc-channel 2026-04-29T05:16:44-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_fragrance_hub_logo_2_1252c63f-ba14-4ba2-a817-fcc08efc266d.png?v=1777454204 MOMA Case Study MOMA Foods Logo, with their strapline 'oats made extraordinary' https://getbetter.co.uk/blogs/blogs/klaviyo-january-releases 2026-02-16T13:11:46-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_fragrance_hub_logo_3.png?v=1771265506 Klaviyo January releases Get Better; What's new in Klaviyo https://getbetter.co.uk/blogs/staff-case-studies/jacks-story 2026-03-20T06:42:59-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/17_02fe6a91-db2d-4e70-89ae-d68484791fb2.png?v=1774003379 Jack’s Story: Growing with the Agency and Helping Shape Its Future Jack's (Growth & Partnerships Lead) headshot https://getbetter.co.uk/blogs/staff-case-studies/sams-story 2026-03-06T09:26:05-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_cara_MTT_website_4.png?v=1772807165 Sam’s Story: From CRM Technician to Strategic CRM Specialist CRM Strategist, Sam Cairns https://getbetter.co.uk/blogs/staff-case-studies/patricks-story 2026-03-06T09:35:05-05:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_cara_MTT_website_7.png?v=1772807705 Patrick’s Story: From Jack-of-All-Trades to Director of Operations Director of Operations, Patrick Federer https://getbetter.co.uk/blogs/staff-case-studies/poppys-story 2026-03-16T11:47:15-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/website_headshots_8.png?v=1773676035 Poppy’s Story: Growing from Assistant to Creative Leader Poppy (Head of Creative Services), Head of Creative Services https://getbetter.co.uk/blogs/staff-case-studies/ellas-story 2026-03-12T16:11:58-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/website_headshots_6.png?v=1773346318 Ella’s Story: Growing into a Senior Strategic Role as the Agency Scaled Headshot of Ella, Senior CRM Manager https://getbetter.co.uk/blogs/staff-case-studies/hannahs-story 2026-03-17T07:55:38-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/website_headshots_12.png?v=1773748538 Hannah’s Story: Junior to Senior Designer Hannah's (Senior Designer) Headshot https://getbetter.co.uk/blogs/blogs/the-design-teams-favourite-email-campaigns-from-february 2026-03-09T07:16:41-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/57.png?v=1773055001 The design teams’ favourite email campaigns from February https://getbetter.co.uk/blogs/blogs/what-is-rcs-messaging 2026-03-26T08:16:45-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/26.jpg?v=1774527405 RCS Messaging: The Future of Texting https://getbetter.co.uk/blogs/blogs/klaviyo-customer-hub-what-is-it-and-why-should-you-use-it 2026-04-15T05:18:04-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Gb_Stuff_1.png?v=1776244684 Klaviyo Customer Hub: What is it and why should you use it? Klaviyo Customer Hub: What is it and why should you use it? https://getbetter.co.uk/blogs/blogs/what-the-design-team-liked-at-the-start-of-spring 2026-04-20T10:17:34-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/64.png?v=1776694654 What the design team liked at the start of Spring https://getbetter.co.uk/blogs/blogs/klaviyo-social-marketing-feature 2026-07-09T12:40:33-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/42.png?v=1783615233 What is Klaviyo’s newest feature, Klaviyo Social Marketing, and why should you be using it? What is Klaviyo Social Marketing, showing the Instagram logo, Shopify and Klaviyo logo's showing how they connect with the Get Better logo sitting in the bottom right hand corner. https://getbetter.co.uk/blogs/blogs/k-ldn-2026-get-better-review 2026-07-23T08:10:05-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/61_7ea69452-a183-4ad4-8740-c1cc7c567e67.png?v=1784808605 K:LDN 2026: Our thoughts… Collage of K:LDN from the perspective of Get Better. Image 1; Klaviyo headline talk. Image 2; Get Better on the Elite panel at the Klaviyo Platinum and Elite partner agency afternoon. Image 3; The Get Better x Klaviyo brand dinner at Piazza Italiana https://getbetter.co.uk/blogs/blogs/introducing-bio-by-invitation-only-our-first-ever-event-hosted-by-get-better-in-collaboration-with-klaviyo 2026-09-16T09:45:25-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Copy_of_Untitled_Design_1_73037caf-5279-4688-b428-be7ecd1ab385.png?v=1789566325 Introducing BIO (By Invitation Only): our first ever event, hosted by Get Better in collaboration with Klaviyo BIO: By Invitation Only an event brought to you by Get Better in collaboration with Klaviyo https://getbetter.co.uk/blogs/blogs/2026-klaviyo-summer-releases-you-might-have-missed 2026-09-22T09:37:10-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Gb_Stuff_10_a4c7fc00-d762-42e1-b538-064cb2af3d2a.png?v=1790084230 What’s New in Klaviyo? The 2026 Summer Releases You Might’ve Missed Klaviyo Summer 2026 Releases graphic. Klaviyo and Get Better logo with large black image saying 'Whats new' with the orange Klaviyo flag above it. https://getbetter.co.uk/blogs/blogs/k-bos-2026-get-betters-thoughts 2026-09-29T07:34:44-04:00 weekly https://cdn.shopify.com/s/files/1/0883/4957/3430/articles/Gb_Stuff_8_030e8472-aeab-4203-b869-031276231e20.jpg?v=1790681684 K:BOS 2026: Get Better’s thoughts from the ground… K:BOS 2026 collage: Gwyneth Paltrow with Klaviyo CMO Jamie Domenici, Boston skyline event artwork, and a Klaviyo roadmap talk.