Author: Poppy Slattery (Lead Designer at Get Better)
Before we fully embrace autumn, we’ve taken a moment to savour the last days of summer – in email form. From bold, vibrant colours and striking typography, to emotive storytelling and lifestyle photography, these are the emails that caught our eye in August. Each one captures the season’s essence, infusing warmth, energy, and personality into every message.
Fahlo
Subject: 3 Facts About Whale Sharks! 🌊💙
Preview: Did you know these?
Almost like stepping into the pages of a children’s storybook, this newsletter from Fahlo blends wildlife photography, playful illustrations, and bold typography to instantly capture the reader’s attention. Designed with a younger audience in mind, it breaks information into bite-sized pieces, making it clear, engaging, and easy to follow. It makes learning feel effortless, drawing you in and keeping you scrolling.
TWOTHIRDS
Subject: Cherishing Grandpa's Wisdom Today.
Preview: What the sea gave him, he gave to me.
Emotive, personal, and raw, this email beautifully tells the story behind the brand. It feels like an intimate, exclusive exchange, something usually reserved for those closest to you. The scrapbook-inspired design, with handwritten notes, candid home photography, and the brand’s simple illustrations, draws you into the person behind the business. At its heart is a message about keeping the spirit of everything a grandfather passed down to his grandson alive - authentic, relatable, and beautifully crafted.
Mobu
Subject: The Supplement Labels Crash Course
Preview: Dose, %NRV, extracts - here's what it all means:
There’s no denying the supplement world can feel overwhelming, with endless options, confusing jargon and contradictory messaging. Mobu sets out to cut through the noise and make supplements simple, and this email is an example of just that. By breaking down the jargon with fun, colloquial copy, a bold yet simple design, and a scannable structure, it bridges the gap between science and the everyday person. Soft corners and branded colour combinations add a visually engaging touch, making the email as enjoyable to look at as it is to read.
Graza
Subject: Pizza + cake + cocktails
Preview: is it your birthday or something??
Who knew olive oil could be this fun? Graza transforms an everyday kitchen essential with playful illustrations, a witty, conversational tone and a fresh colour palette that gives classic olive shades a modern twist. The email feels personal, like a note straight from the copywriter’s notebook, with CTAs that cleverly tap into the audience’s humour and cultural references. If millennials made olive oil, this is exactly how it would look, and this email captures that into just a few scrolls.
Lucy & Yak
Subject: Big Cat Energy 🐆
Preview: Hugo Alberto & Yak
Lucy & Yak are here to make a statement. This email feels like a handcrafted music poster in your local pub – full of texture, bold visuals, and a personality that brings the new product narrative to life. From the use of models and macro photography, to illustrations lifted straight from the designs and impactful typography, every element showcases the creativity of the collaboration. Even the stitched-on logo, a signature detail from Lucy & Yak products, translates seamlessly into the email, reinforcing the brand’s distinctive style.
