When Patrick joined Get Better in July 2022, the agency was still small, fast-moving, and evolving rapidly. Like many early team members, his role wasn’t narrowly defined. Instead, he stepped into whatever was needed to help the agency and its clients succeed.
“I was a bit of a Jack-of-all-trades. Building emails, designing, managing one or two clients, dipping into flows.”
This early exposure to multiple parts of the business gave him a deep understanding of how the agency operated at every level. As Get Better grew, his role evolved alongside it. He progressed from contributing across client work to taking on more operational responsibility, first as Content Manager, then Head of Operations, and now Director of Operations.
His progression reflects both his individual development and the increasing complexity of the organisation itself.
“I went from doing bits of everything and dipping in where needed, to Content Manager, up to Head of Operations, and now at Director level.”
One of the most unexpected areas of growth for Patrick was stepping into people leadership. What began as supporting operational processes evolved into supporting the people behind them.
“People management was something I never thought I would get involved in or be good at, but as it turns out, I’m quite approachable, read people very well, and am able to lead by supporting, guiding and advising through work and life experience.”
This people-first leadership approach has become central to his role. Today, he oversees the operational infrastructure that enables the entire team to perform at their best, from managing systems and processes to overseeing HR, payroll, training, and development.
His focus is less on individual output and more on creating the conditions that allow others to succeed.
“Everything I do is ultimately for the team to be able to do their jobs as well as possible, while also making sure they’re happy and have what they need.”
As the agency expanded from a team of four to more than twenty-five, maintaining that supportive environment has remained a priority. He has played a key role in building and maintaining the systems and culture that allow the agency to scale while preserving its collaborative and people-first ethos.
“Get Better has a very supportive, collaborative, and laid back culture, although we know how to get things done. We’re people first, and that has remained the case since we were a team of four.”
Even after transitioning to working remotely from South Africa, he remains deeply connected to the team and continues to play a central role in supporting their growth and success. His work focuses on ensuring operational efficiency, solving problems, and continuously improving the systems that underpin the agency’s performance.
“There’s always a challenge to solve. I love learning and working things out every day.”
Beyond systems and processes, what stands out most in Patrick’s experience is the strength of the team itself.
“The team genuinely supports each other, and really works well together. Some people in other companies have a few work friends, while our whole team is a group of ‘work-friends’.”
From contributing across client work in the agency’s early days to now operating at Director level, his progression reflects both personal growth and the opportunity to help shape the agency’s foundations.
Perhaps the most consistent feedback he hears reflects the environment he has helped build:
“Everyone who starts at Get Better is always surprised about what a pleasant place it is to work. A common phrase we hear from starters is, ‘I’ve never worked anywhere like this before.’”
His journey reflects the agency’s evolution itself, growing from a small team into a structured, scalable organisation, while maintaining the supportive, people-first culture that made that growth possible.
