PACK'D Case Study

PACK’D: Revitalising Email Marketing to Blend Creativity and Results

The Client

PACK’D is on a mission to make healthy living simple and delicious with their range of organic fruit and vegetables, smoothie kits and superfoods. They came to us looking for a fresh perspective on email marketing—a strategy that could keep pace with their growing audience while delivering a personalised, engaging experience.

The Challenge

As PACK’D grew, so did the complexity of their email marketing needs. Key challenges included:

Outdated email templates that didn’t fully reflect the vibrancy of their brand.
Automation conflicts causing inefficiencies and consumer queries.
A need for more engaging post-purchase communications to foster loyalty and better reflect PACK’Ds personality.
Limited customer insights, hindering personalised content and product recommendations.
A desire to implement unique coupon codes and refine reporting to align with broader business goals.

The Solution

We rolled up our sleeves and dove into a comprehensive overhaul of PACK’Ds email marketing strategy; bringing creativity, strategy, and data into the mix.

Template Redesign
PACK’Ds emails got a makeover. We refreshed their templates to better showcase their vibrant branding whilst improving usability and engagement. The new designs are clean, eye-catching, and optimised for results.
Conflict-Free Flows
A deep-dive audit helped us eliminate overlaps in automation triggers, ensuring seamless pathways through:

Enhanced cart abandonment and browse abandonment flows.
New post-purchase communications that feel personal, friendly, and distinctly PACK’D.

Content That Connects
PACK’Ds emails now brim with personality, featuring:

Recipes and inspiration to help customers make the most of their kits.
User-generated content (UGC) that brings authenticity to their campaigns.
Reviews and testimonials that build trust and drive conversions.

Customer Insights & Surveys
With tailored surveys, PACK’D now gathers invaluable insights about their audience, from favourite smoothie ingredients to buying habits. These insights help shape future campaigns and products.
Streamlined Reporting
We revamped reporting to focus on actionable KPIs. PACK’D can now easily see what’s working, why it’s working, and how to keep the momentum going.

The results

From refreshed templates to smarter flows, our partnership with PACK’D has delivered tangible results:

Click rates increased by 81% & Open rates increased by 16%. From November ‘23 to April ‘24 compared to the year prior.
Klaviyo attributed conversions grew by 137% in the same period.
Customer survey responses revealed insights that shaped future product development.

Our take

Working with PACK’D has been a joy. Their openness to innovation and commitment to their mission made this collaboration not just productive, but also proactive, keeping the creativity flowing and ensuring alignment to foster a genuinely rewarding relationship.

What PACK’D said

“Having an agency we can trust to keep us on track to deliver our growth goals has been imperative to our success over the past 18 months. The retention side of our D2C business has never been better, with record numbers of returning customers engaged in our email marketing. Working closely and collaboratively has meant we can iterate quickly and act on things that are working well. Get Better are 5 stars and would definitely recommend” Katy Hamblin, Marketing Director PACK’D.

What's next?

The journey doesn’t end here. With a strong foundation in place, we’re excited to keep refining PACK’Ds email strategy—exploring new flows, leveraging more customer insights, and delivering campaigns that resonate.