Witlof Skincare Case Study

Witlof logo, Clean Dutch Skincare

Witlof Skincare: Seamless Migration and Enhanced Email Marketing Performance

The Client

Witlof Skincare, founded by long-time friends Cis and Caroline in 2019, is dedicated to creating pure, natural skincare products that are both effective and affordable. Originating in the Netherlands, the brand has expanded internationally, establishing a presence in the UK to cater to a growing global audience.

The Challenge

Witlof Skincare previously used ActiveCampaign for their email marketing efforts. However, they encountered several challenges:

  • Platform Limitations: ActiveCampaign lacked the advanced features necessary to support their evolving marketing strategies, leading to suboptimal performance.

  • Deliverability Issues: Emails sent through this platform experienced poor deliverability rates, impacting customer engagement and retention.

  • Resource Constraints: While a Klaviyo account had been established, the team lacked the internal expertise and resources to fully implement and optimise the platform.

  • Language Barriers: Email content was initially crafted in English, then translated to Dutch using automated tools, requiring additional manual edits to ensure accuracy.

To overcome these obstacles, Witlof Skincare sought a comprehensive migration to Klaviyo, aiming to enhance their email marketing capabilities and overall performance.

The Solution

Our approach focused on a structured migration and optimisation process to address Witlof Skincare's unique challenges:

Data Migration and Integration

  • Comprehensive Data Transfer: We meticulously migrated all customer data from ActiveCampaign to Klaviyo, ensuring the preservation of tags, list opt-in status and user properties.

  • Automation Recreation: Existing flow automations from ActiveCampaign were analysed and replicated within Klaviyo, with enhancements to improve efficiency and effectiveness.

  • Shopify Synchronisation: Ensured seamless integration between Shopify and Klaviyo to facilitate real-time data syncing and personalised customer experiences.

Template Creation & Localisation, Flow Development & Optimisation

  • Strategic Flow Implementation: Developed and optimised existing flows & implementing new strategically-relevant flows.

  • Responsive Design Templates: Crafted visually appealing, mobile-optimised email templates to align with Witlof Skincare's brand identity.

  • Efficient Localisation Process: Streamlined the translation workflow to ensure accurate and culturally relevant content for both English and Dutch audiences.

Deliverability Enhancement

  • Strategic Warming Plan: Implemented a structured warming segment and domain warming strategy to rebuild sender reputation and improve inbox placement rates.

  • Audience Segmentation: Developed targeted segments based on engagement levels, purchase history, and quiz outcomes to deliver personalised content.

  • A/B Testing Framework: Executed testing protocols to refine subject lines, content, and send times for optimal performance.

Performance Monitoring and Reporting

  • KPI Dashboards: Set up comprehensive reporting tools to track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.

  • Regular Review Sessions: Conducted periodic meetings with the Witlof Skincare team to analyse performance data and adjust strategies accordingly.

The Results

Through this collaborative partnership, Witlof Skincare experienced significant improvements in their email marketing efforts:

  • 24.51% increase in AOV, adding £12.96 per order across all purchases.

  • £6,473.30 in campaign revenue generated within just four months—from £0.

  • 69.02% open rate for flows in the first month after launching Witlof’s Klaviyo account.

  • £3,947.81 in flow revenue, entirely from automation.

  • Consistently strong engagement, with an average flow open rate of 61.15% per month.  

Our take

Working with Witlof has been a joy. Their openness to innovation and commitment to their mission made this collaboration not just productive, but also proactive, keeping the creativity flowing and ensuring alignment to foster a genuinely rewarding relationship. 

What Witlof Skincare said

“We LOVE working with Get Better! They have moved us to Klaviyo and have elevated our retention strategy. The team is engaged and flexible. Being flexible is something we really appreciate as working with a start-up sometimes means you have to go 100 miles an hour! Looking forward to many more great projects.” - Cis de Boer-Nijenhus, Co-Founder at Witlof Skincare

What's next?

Building on this success, we endeavour to continue on our journey from the strong foundation we have forged with continuous optimisation using data-driven insights to refine content, design and strategies. Continued segmentation of the Witlof audience and the data to create more targeted and personalised campaigns and flows than ever before.

Looking to elevate your email marketing strategy?

Let's collaborate to create impactful solutions tailored to your brand's unique needs. Contact us today to embark on this journey together!

 

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